VeloVeritas

Endura Racing 2010 was today unveiled to the UK press, media and: special guests at the Porsche Human Performance centre at Silverstone.

Porche provided a great venue for the presentation.

The launch followed months of hard work and dedication from the whole of the: Endura Racing set-up, and culminated with many of the attendees leaving with: a sense that this team are on the cusp of a great season in 2010.

Ian Wilkinson and the others discuss the LOOK time trial rig.

A clearly excited team captain, Rob Hayles said;

"The scene is set now, todayʼs nerves quickly turned to confidence and pride as the morning went: on. It has been a perfect send-off for the guys as we embark on our race: programme — it really is up to us now!

"We are all looking forward to getting out there and riding. We have the Tour of: Mediterranean in early Feb, and then the whole of the squad convene in Nice: on the 15th of Feb for our first full training camp.

“To date everything has been perfect, from the product,: sponsors and clothing to rider selection, and to be joined by Alexandre Blain: today makes it extra special."

Rob Hayles and Jim McFarlane.

A former ProTour rider with Cofidis, 28 year-old Blain is a continental rider: whose pedigree extends to podium rides in races such as the Etoile de: Besseges, and his arrival heralds yet another statement of intent from this: ambitious team.

Blain was just one of the surprise announcements on a day that saw the team: announce a key partnership with the Porsche Human Performance Centre at: Silverstone.

The PHPC, headed-up by Andy Blow, will provide rider: physiological testing and support over the season and will be the bedrock of: performance measurement as the riders progress through their season of: domestic and continental racing.

The day started with MC Anthony McCrossan introducing the Endura brand: and Endura Racing history, to a backdrop of SRAM equipped LOOK race and: TT bikes. Endura director Jim McFarlane then addressed the audience: expressing his pride at what had been assembled in the impressive Porsche: centreʼs foyer.

The riders chill out before the presentation.

Speaking after the event, McFarlane said,

“Today is the first hurdle to getting: to where we want to be with this team. I truly believe that we are ahead of: where we thought we would be at this point — in terms of riders, sponsors and: team cohesiveness.

“The emphasis now shifts to the riders and the team management.: Rob Hayles, Garry Beckett and his team will now: take over the reins and take us to the race — the arena that this whole project: is intended for. Iʼm very happy, Iʼm relieved and most of all I am excited to see: where we can get to in 2010”.

Prior to the team riders being unveiled, the Endura Racing promo film was: shown to the gathered crowd: a video-diary of visits to the Endura offices,: team sponsors Fisher Outdoor Leisure (LOOK, SRAM, MET and Tacx) and: the house of Rob Hayles, for an insight into his thoughts and expectations for: 2010.

The launch finale saw the team riders being introduced and interviewed,: followed by team photos with riders, guests and sponsors.

The jerseys are all unique to the individual.

Endura Racing 2010 sponsors line-up

LOOK — frames, pedals and components
SRAM — groupsets
MET — helmets
Tacx — ergo trainers
Fizik — Saddles
Continental — tyres
DS Wealth
Sleepathlete
Science in Sport
Porsche Human Performance Centre
Fisher Outdoor Leisure

Endura are ready to rock.

Endura Racing 2010 rider line-up

• Rob Hayles (Eng, Captain)
• James Moss (Eng)
• Jack Bauer (NZ)
• Evan Oliphant (Sco)
• Jason Christie (NZ)
• Rob Partridge (Wal)
• Ross Creber (Sco)
• Scott Thwaites (Eng)
• Gary Hand (Sco)
• Callum Wilkinson (Sco)
• David Lines (Sco)
• Ian Wilkinson (Eng)
• James McCallum (Sco)
• Alexander King (Sco)
• Alexandre Blain (Fra)

Team management

• Jim McFarlane — Team Director, Endura
• Garry Beckett — Team Manager
• Jonathan MacBain — Mechanic
• Brendan Milliken - Mechanic
• Ollie Fox - Race/Licence Admin
• Martin Steele — PR
• Pamela Barclay - Product Development Director, Endura

Full Endura Racing information including 2010 team race schedule, rider: profiles, team participation and sponsor profiles are now online at: enduraracing.com, and you can also follow the team on Twitter.

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