Le Tour de France startsLike it or not, the sport of professional cycle racing is largely defined by one race – the Tour de France.

To aficionados the Primavera, Ronde, Hell of the North and Classic of the Falling Leaves are eagerly awaited then devoured and endlessly analysed.

But mention any of these races to the ‘man in the street’ and you’ll be met with a blank stare.

The Giro and Vuelta will elicit a similar response – Paris-Nice?

Forget it.

But tell a ‘lay person’ you’re going to the Tour de France and in response you’ll get; ‘Lance, Cav, yellow jersey’ – and ‘drugs,’ naturally.

It’s the biggest annual sporting event in the world and in a world where the purse strings become ever tighter, sponsors are still fighting to throw money at ‘le Grande Boucle’ – the ‘Big Loop’ around the hexagon of France.

And for the first time in nearly 30 years there’s a British rider who is perfectly capable of winning the race – indeed, he’s favourite.

Bradley Wiggins is that man – but before we look at the skinny Londoner’s chances, let’s look at the other names which will feature in the world’s media in July.

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Bradley, on the right, at the Team Sky presentation.

Andy Schleck’s (Radio Shack & Luxembourg) won’t – one suspects it’s as much damage to his fragile morale as much as any bones which has prompted his withdrawal; maybe next year?

Tommy Voeckler (Europcar & France) may pull off an exploit once he rides into form but a top placing isn’t likely after a season disrupted by knee problems

As Vuelta winner, Juan Jose Cobo (Movistar & Spain) should be a name to conjure with – but cycling doesn’t work like that, any more.

We’ve taken the dozen names which we think will make the race and looked at them, one by one. The placings, particularly from sixth to twelfth is a bit of a lottery, but here goes…

The placings

12) Samuel Sanchez (Euskaltel & Spain) 34: The reigning Olympic champion won the king of the mountains and was sixth on GC in the 2011 race.

Euskaltel is more than a team; it’s a statement of loyalty to an ideal, a dream.

Despite not being of Basque origin – he’s from Oviedo in Asturias – ‘Sammy’ has been loyal to Euskaltel for his entire career, 13 seasons.

This season has seen him win the team’s home race – the Vuelta Ciclista al Pais Vasco, take second and a stage win in the Volta Ciclista a Catalunya and go top ten in the Amstel Gold and Liege-Bastogne-Liege.

In other words, his form has been good, and he’s still the most demonic of descenders – his downfall will be the time trials.

The 2012 parcours are a dream for the chrono men with a 6.4 kilometre prologue in Liege, a 41.5 K test around Besancon and a 53.5 K drag race stage 19 from Bonneval to Chartres.

Sanchez will know that any chance of a good GC place will founder amongst the discs, skin suits and tri-bars.

It’s more likely he’ll use these stages as ‘active rest’ and harbour his strength for a mountain stage win and the polka dot jersey.

11) Alejandro Valverde (Movistar & Spain) 32: Despite being out for 2011 for ‘mixing with the wrong sort,’ Valverde has come back with a bang.

He opened the season Down Under with a stage win and second on GC, then there was a stage and the GC in the Ruta del Sol, a stage and third on GC in Paris-Nice and a top ten in the Tour de Suisse on GC.

His Movistar team have had an excellent season – both Suisse and the Route du Sud fell to them recently; with Valverde having a large hand in Rui Costa’s win in the former.

But despite the success of rider like Costa, the squad is selected on an ‘all for Alejandro’ basis – this is a cannily managed team and backing no hopers isn’t their way

Stage one of the Tour is made for Valverde with nasty Ardennes parcours and a tough finish – a top placing is unlikely, but time in yellow is possible.

Valverde is back.

10) Denis Menchov (Katusha & Russia) 34: I once said that the ‘big diesel’ that is Denis couldn’t win the Giro – he proved me wrong on that count.

This is a man who has won the Tour de l’Avenir, been best young rider in le Tour, won Pais Vasco, the Vuelta on two occasions, the Giro and stood on the podium of the Tour.

In other words, he’s a quality rider – but it may be that Old Father Time is hot on his heels?

Renowned for his ability to ‘just keep going’ he was eighth in the Giro and fifth in the Vuelta last year in Geox colours.

This year he’ll enjoy the much stronger Katusha formation around him and also the 100 kilometres of time trials – he’ll ride those in the Russian champion’s skinsuit, having recently won the championship in Voronezh.

The top six looks unlikely – but old Denis has proved me wrong before.

9) Robert Gesink (Rabobank & Holland) 26: A pure climber, the skinny Dutchman was sixth in the 2010 Tour and won the recent Tour of California.

That he can get up the hills isn’t a topic for debate, but the trouble with the Tour is that you have to be ‘complete.’

There are the nasty transition stages in the rain, the crazy last 10 K of the sprinter stages and the time trials – all 100 K of them.

But Gesink rode a good time trial on the way to his California win, fourth to David Zabriskie over 30 K; it’s more his bad luck which makes us think he won’t be up there – and three weeks are much longer than one.

8) Andreas Kloden (Radio Shack & Germany) 37: The unsmiling German seems to have been around forever – it was 1996 when he took bronze in the World U23 time trial championships – whilst he hasn’t sparkled this year, he’s an enigma, as liable to spring a surprise win as he is to finish in 47th place.

Last year he won stages in Paris-Nice, the Criterium International and Pais Vasco – also taking the GC in the last named.

We name him because of the 100 K of time trials – where he’s still very strong – the fact that there are only two mountain top arrivals and because he usually looks cool and inscrutable in pictures.

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Hesjedal finished up in pink at the Giro – but it was close.

7) Ryder Hesjedal (Garmin & Canada) 31: It would be easy to say ‘he can’t do it’ – but ‘can’t’ isn’t a word which features in the former mountain biker’s vocabulary.

Allowed to build his whole season around a Grand Tour for the first time, the big man from British Columbia won the best Giro in years on a combination of strength, guile and sheer grinta.

His big build means he’s not intimidated when the pushing starts, he can time trial just below the very highest level, hangs on to the very best grimly in the mountains and if an opportunity to gain time presents itself, he doesn’t hesitate.

But at the back of our minds we can’t help but think that if ‘Alberto couldn’t do it, Ryder can’t.’

But this is one occasion where we’d love to be proved wrong.

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How’s Levi’s form? Noone seems very sure, but with all the miles of TTing, we’ll be talking about him over the next few weeks.

6) Levi Leipheimer (QuickStep & USA) 38: A desperately unlucky Paris-Nice landed the Californian in hospital; but third spot in the recent Tour de Suisse confirms that he’s back on course.

His season started well, on a new, high profile, successful team he took a GC win in the ever more competitive San Luis tour in Argentina and was well in the mix in Paris-Nice until that nightmare stage of crashes shattered his hopes.

It may be five years ago, but Leipheimer time trialled himself to a podium in 2007, beating Evans and Karpets to take the final time trial and finishing just 31 seconds behind GC winner Contador and 12 behind second placed Evans.

It would be easy to say that was as good as it gets for him, and he’s no spring chicken anymore – but retired pros will tell you; ‘it’s always the head which goes first.’

Leipheimer’s head is still very strong; and he’ll love all those chrono kilometres – he won’t be far away.

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Frank and co. haven’t had their troubles to seek this season. Perhaps Bruyneel keeping out the way will remove one of the disruptions.

5) Frank Schleck (Radio Shack & Luxembourg) 32: Don’t believe the hype that he’s peaked and won’t be expecting much from this Tour.

Forget the Giro debacle – he didn’t want to ride and bailed out at the first opportunity.

He was third in Luxembourg and second in Suisse – form and peaks aren’t his problem.

The real problems he as are those 100 K where’s there are no team mates around him and no gradient to fight.

‘Alone and unpaced,’ was how the English Road Time Trials Council used to phrase it.

His other negative is the Machiavellian nature of his team’s inner workings.

Sports psychologists will tell you that the ‘hungry fighter’ is a myth in most cases; a top athlete needs harmony and calm around him to perform at his best – not tabloid headlines.

Nor should we think that lack of Brother Andy is a problem – many would argue that it should improve his focus.

If only there weren’t all those damn time trials . . .

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The Lotto boys are bussed into the presentation.

4) Jurgen Van Den Broeck (Lotto & Belgium) 29: Big, strong, quiet and easing his way nicely up the Tour rankings year on year until last year’s crash.

A PR man’s nightmare, he prefers to let his Ridley do the talking for him.

Hailing from Rik Van Looy’s home town of Herentals, his 2012 campaign has been solid rather than spectacular – fourth on GC in the Algarve, third in Catalunya, 12th in the Pais Vasco and fifth in the Dauphine.

That’s his way – and what you don’t see are the endless kilometres notched up in training camps, a method which he places much store in.

He’s not going to win the Tour, but a podium is possible, if for no other reason than his sheer solidness and reliability.

If he has a weakness, then it’s his team – not that they’re not strong riders; but Greipel will need support, and Vanendert knows he can win in the high mountains, will he be willing to through away personal glory for Jurgen?

We’ll know soon enough.

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Nibali hasn’t shown much this season so far.

3) Vincenzo Nibali (Liquigas & Italy) 27: Let’s not pay too much attention to his lowly place in the recent Dauphine – rather let’s remember podiums in the Primavera and Doyenne and his GC win in Tirreno.

He’s won the Vuelta and been second in the Giro – but to become a ‘Great’ you have to perform on the biggest stage of all.

A good time trial rider (with junior and U23 Worlds medals to confirm that) a strong climber, a deranged descender and backed by one of the best disciplined squads in the world – he’s not day dreaming of Tour podiums, to use Team Sky parlance; ‘he ticks a lot of the boxes.’

It’s conceivable that if Nibali shows weakness then the men in green and blue will turn their support to the phenomenal Peter Sagan and chase stage wins.

Especially given that Nibali is alleged to be heading for Astana on a mega-euro contract.

Rather, we think that Nibali will rise to the occasion and the Liquigas Legion will ride until they drop for him, as they did for Basso in the Giro.

Basso is slated to ride in support for Nibali at le Tour – he could have no finer support.

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Cadel and BMC will be able to use Gilbert as a useful foil.

2) Cadel Evans (BMC & Australia) 35: The fact that the man won the race in 2011 says it all; and if you need further endorsement, he’s also finished eight, fifth and second twice.

Evans has been around a long time and has proved his versatility time and time again – a world junior time trial championship medallist; World Cup mountain bike race winner; stage race rider par excellence with the Tours of Austria and Romandie and Tirreno-Adriatico to his credit; a classic winner in Fleche-Wallonne – and a World elite road title.

He’s been on the best teams and winning at the highest level for more than a decade.

It’s unlikely therefore that he’ll have got his preparation wrong for the 2012 Tour de France – the Criterium International and a Dauphine stage don’t come easily.

One of the cornerstones of Lance Armstrong and Alberto Contador’s Grand Tour wins was the total focus of the teams on one goal – overall victory.

BMC follow that model, no sprinters or baroudeurs to cloud the waters – ‘all for Cadel!’

He can climb, time trial, descend and isn’t afraid to take risks – those factors and that devoted team mean that it’s entirely possible for Evans to win his second Tour.

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Bradley is going into the Tour in the form of his life.

1) Bradley Wiggins (Sky & GB) 32: Bradley Wiggins has been around a long time.

Always a gifted track rider – he was world junior pursuit champion – he rose to become a dominant figure in the steam roller GB individual and team pursuit machines, winning the 2004 and 2008 individual Olympic titles and was a key member of the winning team pursuit squad in 2008 at Beijing.

But on the road his career was decidedly sketchy; there were few high profile wins as took the notorious, ‘from one under achieving French team to another’ route – Francais des Jeux, Credit Agricole then Cofidis.

There was a sojourn at High Road/Columbia whilst the world track titles kept coming but it wasn’t until 2009 and he moved to Garmin that the breakthrough came.

An unexpected but hard fought and thoroughly deserving fourth place in the Tour saw Wiggins become hot road property – with the new Team Sky winning an untidy mud wrestling match to win his loyalty for 2010.

Tour-wise, the season was a disaster, a Giro prologue win couldn’t mitigate that – but it was hardly surprising given the theatrics surrounding the transfer.

To the man’s credit, last year we saw a ‘new’ Wiggins; there was a win in the Dauphine and the British road race championship.

But his Tour ended on a wet, hard French hairpin bend with a broken collarbone.

But to the surprise of many, he bounced back to take podium spots in the Vuelta and Worlds time trial – and it was his last lap effort in Denmark, as much as anything, which won the road race for Cavendish.

His new found maturity won him many new admirers.

This year has been a dream as far as palmares go – Paris-Nice, the Tour of Romandie and the Dauphine all fell to Wiggins and his Sky team.

When not dominating the best stager race riders in the world, he’s been living the life of a monk, high on Mount Teide in Tenerife, riding thousands of high altitude kilometres – eating, breathing and sleeping cycling.

Little wonder then that he’s number one favourite for the world’s biggest bike race.

[pullquote]Palmares, dedication, a strong team, the best back up and bikes – it seems that all stars align.[/pullquote]

If there’s one negative, it’s his former world madison championship partner, Mark Cavendish.

As we’ve already seen, Evan’s team is built 100% around him, full stop.

Wiggins has to surrender two of his team to the sprint cause – ‘Cav’ and the Manxman’s talisman, Bernard Eisel.

In addition, riders like Edvald Boasson-Hagen will have to work for Cav in the closing stages.

Sky can ‘spin’ it all they want that this work for Cav will help keep Brad at the front and out of trouble, but the fact remains that this work will require watts which would be best saved for the high mountains.

If there’s a fatal flaw in the Sky battle plan, it’s trying to win a war on two fronts.

But we still say: Brad, Cadel and Vincenzo.

Le Tour de France in Numbers

It’s a big deal, this race.  Largest annual sporting event on the planet, and to give you some idea of the scale, here’s the numbers that ASO have given us.

  • 4,500 people: organisers -sports teams – media – partners – publicity caravan – service providers

Riders

  • 198 riders at the start (22 teams of 9 riders)
  • 300 support staff
  • 17 members of the race stewards’ committee

The route this year

  • 3,497 km (20 stages + prologue)
  • 37 stage towns
  • 695 towns and villages visited in France and 70 communes abroad (52 in Belgium, 18 in Switzerland)
  • 39 French departments visited
  • 3 countries visited (France, Belgium, Switzerland)
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The “voice of the Tour”, Daniel Mangeas.

 

Organisation

  • 100 permanent A.S.O. staff
  • 280 temporary staff
  • 1,400 beds reserved each day for the organisers and sports teams

Medical Service

  • 10 emergency doctors
  • 1 anaesthetist nurse
  • 7 ambulances
  • 2 medical cars
  • 1 motorbike

Safety & security

  • 47 police motorcyclists
  • 13 police officers making up Le Tour’s permanent police commission
  • 23,000 officers from the various police divisions mobilised
  • 1,000 General Council agents

Media (edition 2011)

  • 2,300 journalists, consultants and photographers
  • 700 different media outlets representing 35 countries present on the event
  • 320 newspapers, press agencies or web sites
  • 100 TV channels
  • 80 photo agencies
  • 70 radio stations including 50 national stations
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Free sauages, anyone?

TV Broadcasting

Television broadcasts of the Tour de France have been global for many years, and continue to grow both in transmission time and image quality.

In total, 4,300 hours of footage of the Tour de France are scheduled worldwide throughout this year’s edition, with three territories taking the live images for the first time: Albania (Top Channel), Canada (RDS) and Mongolia (Channel One).

The loyalty of broadcasters is also evidenced by their willingness to sign long term agreements.

This is the case with continental networks ESPN South America and TV5 Monde, which have extended their commitments until 2017, and CTV Canada until 2015.

An agreement with NBC highlights the long-term vision that exists with race organizers and the U.S. broadcaster, with a new 10 year deal ¨ensuring coverage in the United States is on that network until 2023 .

  • Broadcasts in 190 countries
  • An agreement for 10 years with NBC
  • Approximately 100 channels including 60 live
  • New national broadcasters: Albania (Top Channel), Canada (RDS), Mongolia (Channel One)
  • 7 stages broadcast live in full
  • 81.5 hours of live footage on France Télévision and international channels (including Eurosport)
  • 4,700 hours of broadcasts (2011)
  • 3.5 billion television viewers throughout the world (2011)

Web (edition 2011)

Facebook
The official page of the Tour de France  now has a community of over 700,000 fans who will find daily content produced in partnership with Alcatel One Touch.

Here you will find a wide variety of content uploaded from inside the race including video grabs, exclusive photo galleries of the race as it unfolds, and much more.

Google +
The Tour de France has also recently established a page on the Google social media platform. Various unusual and exclusive content will be published daily (including photos, videos, slideshows, and more). Furthermore, several appointments will be scheduled for online conversations (Hangout) between the riders and their supporters…

Twitter
The Twitter account of the Tour will provide the information that is broadcast live on the official website direct to its 60,000 subscribers… and this number is bound to grow significantly thanks to the interest that the 99th edition is sure to generate on this social media network.

You won’t miss anything that happens during each stage and inspired Twitterers will be able to offer their commentary simply by using the official hashtag #TDF12.

Mobile applications
Most of the content available on letour.fr has been adapted to suit iPhones, iPads and Android systems thanks to a collaboration with official Tour partners Skoda and Orange.

Photos, videos, maps, news, rankings, records and interviews with the riders are available on application to download and play Google Apple Store.

Digital Caravan
For the second consecutive year, a website dedicated to the publicity caravan completes the Online Tour.

The site is also accompanied by a downloadable mobile application on Google and Apple Store Play. It contains in particular the live track of the trailer, photos, videos, quizzes and interactive games.

Every day, the visual environment immerses the user in the heart of a caravan site partners (Kleber, Alcatel One Touch, Belin, Europcar, Digital, Vittel).

  • 14 million unique visitors (during July)
  • 133 million pages viewed (during July)
  • 4 languages: French, German, Spanish, English (the most visited version)
  • 700,000 fans on Facebook
  • 15 million visitors expected daily on the new official site

Le Tour de France starts – Partners

  • 43 partner brands including 6 new partners
  • 4 Club Partners
  • 9 Official Partners
  • 6 Institutional and Environment Partners
  • 1 Media Partner
  • 14 Official Suppliers
  • 7 Technical Partners
  • 5 Official Supporters
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Yay, free stuff!

Publicity Caravan

  • 180 vehicles
  • 37 brands
  • 600 people
  • 14.5 million gifts handed out
  • 12 km of procession
  • 45 minutes of show-time
  • 54 people involved in supervision including 13 police officers

Spectators at the road-side

  • 12 million spectators
  • 65% men and 35% women
  • 55% under 50 years old, including 12% under 15 years old
  • 80% French spectators and 20% foreign spectators
  • 38 different nationalities
  • 6 hrs 45 minutes of presence at the road-side (6 hrs 20 minutes for flat stages, 9 hrs 22 minutes for mountain stages)
  • 95% of people come with family or friends (in groups of 4 to 5 people on average)

Thanks to ASO for the numbers, and for permission to use some of their photographs.