SRAM Force Groupset; it’s been tried before – trying to grab a slice of that top-end equipment pie from those greedy Campagnolo and Shimano dudes who want to keep gobbling it all up between them.
In the 70’s a French union of Stronglight, Simplex and Mafac failed, despite Bernard Thevenet winning two Tours on the kit. Shimano’s Japanese rivals Sugino and Sun Tour tried to get in on the act and despite the neat Sun Tour groupset being ridden by Jan Raas-managed Dutch pro teams in the 80’s, it never made the breakthrough.
Mavic had Toni Rominger, Greg Lemond and Chris Boardman riding their set (complete with huge cranks) into the 90’s but again it never gained mass acceptance.
Enter SRAM, not exactly the new kids on the block — their “grip-shift” gears are a legend in mountain bike circles — but new to the rarefied air of the UCI Pro Tour listings where the Saunier Duval team is now kitted-out with SRAM’s new top-end groupset – “Force” (Yeah, yeah, we know — the Force is strong in this one!).