Sunday, September 19, 2021
HomeStoriesEndura Racing Team Presentation

Endura Racing Team Presentation

-

Endura Racing 2010 was today unveiled to the UK press, media and: special guests at the Porsche Human Performance centre at Silverstone.

Endura Racing Team
Porche provided a great venue for the presentation.

The launch followed months of hard work and dedication from the whole of the: Endura Racing set-up, and culminated with many of the attendees leaving with a sense that this team are on the cusp of a great season in 2010.

Endura Racing Team
Ian Wilkinson and the others discuss the LOOK time trial rig.

A clearly excited team captain, Rob Hayles said;

“The scene is set now, today’s nerves quickly turned to confidence and pride as the morning went on. It has been a perfect send-off for the guys as we embark on our race programme — it really is up to us now!

“We are all looking forward to getting out there and riding. We have the Tour of Mediterranean in early Feb, and then the whole of the squad convene in Nice on the 15th of Feb for our first full training camp.

“To date everything has been perfect, from the product, sponsors and clothing to rider selection, and to be joined by Alexandre Blain today makes it extra special.”

Endura Racing Team
Rob Hayles and Jim McFarlane.

A former ProTour rider with Cofidis, 28 year-old Blain is a continental rider whose pedigree extends to podium rides in races such as the Etoile de Besseges, and his arrival heralds yet another statement of intent from this ambitious team.

Blain was just one of the surprise announcements on a day that saw the team announce a key partnership with the Porsche Human Performance Centre at Silverstone.

The PHPC, headed-up by Andy Blow, will provide rider physiological testing and support over the season and will be the bedrock of performance measurement as the riders progress through their season of domestic and continental racing.

The day started with MC Anthony McCrossan introducing the Endura brand and Endura Racing history, to a backdrop of SRAM equipped LOOK race and TT bikes. Endura director Jim McFarlane then addressed the audience expressing his pride at what had been assembled in the impressive Porsche centre’s foyer.

Endura Racing Team
The riders chill out before the presentation.

Speaking after the event, McFarlane said,

“Today is the first hurdle to getting to where we want to be with this team. I truly believe that we are ahead of where we thought we would be at this point — in terms of riders, sponsors and team cohesiveness.

“The emphasis now shifts to the riders and the team management. Rob Hayles, Garry Beckett and his team will now take over the reins and take us to the race — the arena that this whole project is intended for. I’m very happy, I’m relieved and most of all I am excited to see where we can get to in 2010”.

Prior to the team riders being unveiled, the Endura Racing promo film was shown to the gathered crowd a video-diary of visits to the Endura offices, team sponsors Fisher Outdoor Leisure (LOOK, SRAM, MET and Tacx) and the house of Rob Hayles, for an insight into his thoughts and expectations for 2010.

The launch finale saw the team riders being introduced and interviewed, followed by team photos with riders, guests and sponsors.

Endura Racing Team
The jerseys are all unique to the individual.

Endura Racing Team sponsors line-up

LOOK — frames, pedals and components
SRAM — groupsets
MET — helmets
Tacx — ergo trainers
Fizik — Saddles
Continental — tyres
DS Wealth
Sleepathlete
Science in Sport
Porsche Human Performance Centre
Fisher Outdoor Leisure

Endura Racing Team
Endura are ready to rock.

Endura Racing Team rider line-up

  • Rob Hayles (Eng, Captain)
  • James Moss (Eng)
  • Jack Bauer (NZ)
  • Evan Oliphant (Sco)
  • Jason Christie (NZ)
  • Rob Partridge (Wal)
  • Ross Creber (Sco)
  • Scott Thwaites (Eng)
  • Gary Hand (Sco)
  • Callum Wilkinson (Sco)
  • David Lines (Sco)
  • Ian Wilkinson (Eng)
  • James McCallum (Sco)
  • Alexander King (Sco)
  • Alexandre Blain (Fra)

Team management

  • Jim McFarlane — Team Director, Endura
  • Garry Beckett — Team Manager
  • Jonathan MacBain — Mechanic
  • Brendan Milliken – Mechanic
  • Ollie Fox – Race/Licence Admin
  • Martin Steele — PR
  • Pamela Barclay – Product Development Director, Endura

Full Endura Racing information including 2010 team race schedule, rider profiles, team participation and sponsor profiles are now online at enduraracing.com, and you can also follow the team on Twitter.

Martin Williamson
Martin is our Editor, Web site Designer and Manager, and concentrates on photography. He's been involved in cycling for over 42 years and has raced for many of them, having a varied career which includes time trials, road and track racing, and triathlons. Martin has been the Scottish 25 Mile TT and 100 Mile TT Champion, the British Points Race League Champion on the track, and was a prolific winner of time trials in his day, particularly hilly ones like the Tour de Trossachs and the Meldons MTT.

Related Articles

Evan Oliphant’s Tour of the Med, Part Two

Tour of the Med Stages one and two were a whirlwind of snow, wind, attacks from the gun, echelons and pain - but the inner chain rings enjoyed the rest! Were days three, four and five any easier? VeloVeritas' man in the peloton, Endura Racing's Evan Oliphant was there 'til the bitter end.

Jim McFarlane, Endura MD – “It’s about Cycling, and only Cycling”

He started making shorts on the kitchen table, his suppliers used to manufacture his products inside out; but he's just recruited double world champion, 'Big Bob' Hayles to ride for and manage his UCI Continental team - things have come a long way for Jim McFarlane!

Evan Oliphant’s Tour of the Med, Part One

The Tour of the Med, a nice way to ease into the season; a big bunch floating along under early sunshine with a bunch sprint at the end? Not quite! How about 95 K in 1:45 with the peloton ripped apart from the gun and conditions so cold that the contents of your bottle are frozen solid in five minutes?

James McCallum – Racing Is My Job Now!

Ex-British Criterium Champion and Commonwealth Games track medalist James McCallum has recently returned from a few months racing and resting in the antipodes, and is looking forward to getting stuck into the new season with his re-vamped Endura Racing team. We met James for a good old chinwag this week over lunch: he turned up at the restaurant looking hungry, and with a huge Endura team bag over his shoulder...

James Moss Blog: Starting Writing

For those of you who don't know me - and I imagine that is most of you - my name is James Moss and I am about to begin my third season as a full time professional. After two enjoyable seasons riding for Endura Racing, I am pleased to say that this year I will be pinning numbers onto the jersey of a new team, Node 4 - Giordana Pro Cycling. Here's my new James Moss Blog.

Alexandre Blain – “By the summer, I’ll be used to Scots!”

When Cofidis slid from Pro Tour to Pro Continental, they shed a few riders; it looked like it was the end of his pro career for Alex Blain. Enter Brian Smith and Endura - followed by some strong performances from the man from the South. He spoke exclusively to VeloVeritas after his excellent ride in the Tour of Murcia.

At Random

Jamie Burrow – Keeping Busy with Business & Fondos

It's not often that the Comic [Cycling Weekly magazine - editor] inspires me, these days-they don't care, they get my subscription cash-but when I saw the 'minute with' ex Lance team mate and Fondo star Jamie Burrow, I thought; "there's a man I've been stalking, I need to get a grip of him!" His win this year in the Maratona delle Dolomiti was big news in Italia. Here's what he had to say...

Inverclyde Velo CC 10 Mile Time Trial

Iain Sim (Glasgow Couriers) took a good win today ahead of some very fast riders who are building form for the forthcoming National 25 Champs. A relatively small field this evening at the Bishopton Community Hall, with quite a few riders deciding not to start - most likely due to the unsavoury weather conditions and a major delay on the M8 westbound.

Gareth Montgomerie – Best Scot at Girvan

In our Girvan interviews with Evan Oliphant, Gary Hand and James McCallum, we mistakenly referred to Callum Wilkinson as 'best Scot at Girvan,'-we got that one wrong! We thought we'd best set things to rights with the man who actually was, 'best Scot at Girvan'-26 year-old Gareth Montgomerie of the Sigmasport-Specialized-Sportful Cycling Team.

A Visit to Friends in Girona, and some Motorpacing

When I count up all the brilliant places I get to visit, or live in, or pass through, they’re in their hundreds. When I try and recount whether or not I have made the most of all the places I’ve been in, the answer is a resounding no. I decided that was about to change. For the last three years I have spent the winter on the South-East coast of Spain in my apartment down here.

Paul Watson – Part of the Legendary 1987 Tour de France Team to 2016 World Champion!

It’s hard to believe it’s 10 years since last I spoke to Paul Watson about a great ride he pulled off in 1987. Paul was British Amateur Road Champion in 1985, the same year as he was third in the Tour of Britain, ‘Milk Race’ behind Liege-Bastogne-Liege winner, Eric Van Lancker of Belgium and the man who should have been a super star but never quite was, Roy Knickman (USA). He rode pro with Van Lancker’s Belgian Fangio team at the end of that year but returned to Britain to ride for Raleigh in 1986.

Theo de Rooij – One of the World’s Best Pro Riders and Directeur Sportifs

He had a stellar amateur career in a Golden Era for Netherlands Cycling; rode for four of the sport’s most famous teams – Ijsboerke, Capri Sonne, Raleigh and Panasonic; was a highly successful team manager and is still deeply involved with the sport he loves. VeloVeritas is delighted to be able to bring you the thoughts of Mr. Theo de Rooij.