Monday July 23rd, 21.55 in a Ryanair Boeing, somewhere over Northern England.
They sell papers on the plane, these days – at inflated prices of course.
The whole outside ‘wrap’ of The Times is a Bradley Wiggins picture, yellow clad and taking the turn at the top of the Champs Elysees, l’Arc de Triomphe providing the background.
And the ‘The Thunderer’ isn’t too proud to pinch L’Équipe’s headline from two days ago; ‘Promenade des Anglais.’
There’s page upon page about Wiggins, some of it perhaps a tad too evangelical for my taste, but editors know what their readers want.
The Sun too, does Wiggins justice, with double page spreads and loads of colour. However, page three isn’t disrupted – the fall out will be settling and they’ll still be extolling the virtues of ‘Mandy from Rotherham’ – or wherever.