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HomeStoriesSuccess in Store: John Lewis announced as sponsor of the Commonwealth Games

Success in Store: John Lewis announced as sponsor of the Commonwealth Games

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Commonwealth Games GlasgowJohn Lewis has been unveiled as the ‘Official Department Store Provider’ of the Glasgow 2014 Commonwealth Games. The partnership will see the retailer provide bedding and white goods for the Athletes’ Village.

Glasgow 2014 merchandise is also available to buy on johnlewis.com now, and, later in the year, dedicated Glasgow 2014 shops will open within John Lewis’s Scottish shops, Glasgow, Edinburgh and Aberdeen.

The partnership with Glasgow 2014 also continues John Lewis’s commitment to providing unique experiences for customers. Selected “my John Lewis” customers will have the chance to obtain tickets to Commonwealth Games events.

John Lewis’s sponsorship of the Games builds on the success of the department store’s support of London 2012. Across the country, John Lewis’s sales of London 2012 official merchandise exceeded expectations by 25%, while sales of its own-brand celebratory