SRAM brought out the new Force and Rival groupsets a while back [read our Review of the Force groupset here], and the Saunier Duval ProTour team used it on their Scott bikes to great effect last season. Now SRAM have released the SRAM Red group set and as well as Saunier Duval, the new Astana team will be using the Red group on their Trek Madone frames for the 2008 season as well. We managed to get a sneak preview and a short ride on an Astana team bike recently when they were in Spain for their first training camp.
SRAM Force Groupset; it’s been tried before - trying to grab a slice of that top-end equipment pie from those greedy Campagnolo and Shimano dudes who want to keep gobbling it all up between them. In the 70’s a French union of Stronglight, Simplex and Mafac failed, despite Bernard Thevenet winning two Tours on the kit. Shimano’s Japanese rivals Sugino and Sun Tour tried to get in on the act and despite the neat Sun Tour groupset being ridden by Jan Raas-managed Dutch pro teams in the 80’s, it never made the breakthrough.