Monday, June 27, 2022
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Tag: Riders' Agents

Baden Cooke – “I think being an Agent is my calling”

Season 2014 is the first since 1999 that Victorian, Baden Cooke won’t be pinning on a number; after 14 seasons as a professional he’s called ‘time’ on what was a highly successful career to move into rider management. And whilst he’s not yet through his exams and officially a UCI Agent, he’s already enjoyed success in the role unofficially ‘helping out’ with placing Chris Horner at Lampre when things were beginning to look bleak for history’s oldest Grand Tour winner.